Jews and Chapter Essay Example for Free

Jews and Chapter Essay 1. Elie’s first impression of the camp at Buna was that it looked empty and dead as if an epidemic had hit. 2. Elie and his father have to work in a factory where they fix electrical circuits. 3. The Jewish dentist is caught stealing the prisoner’s gold teeth and was ordered to be hung. 4. The part of Elie’s body that is aware of the passage of time is his stomach because he goes a long time without getting anything to eat. 5. Idek accused Elie’s father of being lazy and not doing his job. Elie just sits there and watches silently. 6. The dentist from Warsaw uses a rusty old spoon to extract Elie’s gold crown. 7. Elie is whipped by Idek an amount of 25 times for leaving his area of work. 8. The ones who bombed Buna were the Americans. 9. The pipel is hanged because he was found under the possession of weapons. 10. The pipel’s hanging was different from any others because everybody loved the pipel. He also suffered and died slowly. Chapter 5: 1. During the prayer being said for Rosh Hashanah, Elie refuses to fast and thinks that God has forgotten about them and since then starts to lose his faith in him. 2. Elie feels abandoned by God and imagines a world without mankind. 3. According to the veterans of Buna, they say that it is like a little paradise because there were selections every week that were very brutal. They would also suffer a lot of cold because they didn’t get the warm clothes and blankets. 4. The thing the prisoners fear the most at the camp are the selections. 5. Dr. Mengele is t one who is in charge of the selections. 6. The inheritance Elie’s father gives him just in case he doesn’t make it through the second selection is a knife and an old spoon. 7. When Elie made the statement, he meant that Hitler had kept his promise of killing all of the Jewish people, and God had not kept his promise of helping them. 8. Elie and his father decided to evacuate with the others because they thought the sick ones were going to be sent to the crematorium. Elie later found out they were liberated by the Russians. If he and his father had stayed, they would have been liberated at that time as well. 9. The wooden floor of the barrack is cleaned before they leave because the SS want the Red Army to know that men had been living there, not pigs. 10. Whether or not Elie should fast. Chapter 6: 1. The prisoners have to run for hours, and if anybody fails to keep up, they are shot. It was also very cold and windy. 2. Zalman can’t continue to march because he felt like his stomach was going to explode. 3. The presence of his father gives Elie the strength to continue the march because he feels like his father is his â€Å"soul support. † 4. The violin is so important to Juliek because it is the only thing he loves to do the most. 5. Juliek playing Beethoven’s concerto was so important because he had not been able to play it before, and there, he played out his life and a tribute to everyone. 6. When he said that, he was referring to the broken violin. Chapter 7: 1. When he woke up, he thought his dad was dead because he was not moving. 2. Elie, years later, asks a woman not to throw out money to the poor because it reminded him of the pieces of bread being thrown into the cattle car by a man. It was so bad a son killed his own father for a tiny piece of bread. 3. It is horrific because everyone is so hungry they are fighting for a little piece of bread and the men have become like beasts. It is sad because a father was killed by his own son. 4. Elie and his father end up going to Buchenwald. Chapter 8: 1. Elie is angry because his father wanted to sleep, but if he went to sleep, he would die. 2. Elie started thinking like the rabbi’s son when he had promised himself he would never do that. He thought it would be easier if his father died, that way he would only need to take care of himself. 3. While Elie’s father is sick, he tries to help him by giving him his ration of soup and bread, while he also watched him instead of going to work and stuff. 4. When Elie’s father keeps asking for water, he is struck and beat by the SS. Chapter 9: 1. After the death of his father, Elie feels that there is no longer any valid reason to keep living. 2. The Germans are concerned with liquidating the cap and evacuating the prisoners because they do not want other countries to see what they are doing to the Jewish population. 3. The thing that stops the final evacuation of the camp is the resistance movement. 4. After they are liberated, all the Jews wanted to eat since they had gone six days without food. 5. At the end of the novel, Elie’s reflection stares back at him and he describes his image as a living corpse.

Qualities and Types of Social Anthropology

Qualities and Types of Social Anthropology Introduction Social anthropology is the field of anthropology that studies how living human beings behave in social groups. This essay seeks to explore the history, meaning and essential qualities of social anthropology which distinguish it from other branches of anthropology. In the UK, anthropology is usually primarily concerned with the study of culture. This area is termed social anthropology and it is this designation which is used in England, and to some extent in America, to assign an area of a larger subject of anthropology, the study of humanity from a number of viewpoints. In England social anthropology was only introduced and studied relatively recently during the later decades of the nineteenth century. It became widely recognised as a discipline later on and it has been taught under that name since. However, its academic base goes back further. E. E. Evans-Pritchard, (2004) The beginnings of social anthropology lay in the nineteenth century. Examining its roots, we can see an early definition of culture from one of the pioneers of of social anthropology. Sir Edward Burnett Taylor (2 October 1832 2 January 1917), an English anthropologist, defined the term culture as, that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society. Evans Pritchard, (2004) Subsequent study has led anthropologists to determine that culture is not innate, rather it is learned by a person from family and society. Therefore, it does not have any genetic connection, because even if a person is brought up in a culture different from that in which he was born, he absorbs the culture of the society later on. It has also been observed that people also feel the need to follow their beliefs and traditions of their own culture in adulthood, even though they might not agree with certain belief s in it. Edmund Ronald Leach, (1982) The refinement of theories of culture which are used today owes much to the work of the founders of the subject. However, social anthropology was also a product of its time; it was formulated at the time European societies had empires. Despite the fact there has been much controversial argument about the ways colonialism may have influenced anthropological study, at least one of the main aims of a foremost creator of the discipline stays vital to current anthropology study: the comparative study of the different forms of human social life and cultural experience. Evans Pritchard, (2004). From its early days, social anthropology has become an international discipline studied in universities around the world. There are differences globally in the study of social anthropology. For example, in America social anthropology is referred to as either ethnology or sociology. E. E. Evans-Pritchard, (2004). In general, the United States displays a different approach to anthropology. Anthropology in North America is concerned with the study of human difference and adaptability. It is usually divided into four groups: biological (physical) anthropology, archaeological anthropology, linguistic anthropology Cultural anthropology. Insa Nolte (2010) I believe it is important to have a look at each subfield as each of them emphasise a different definition of anthropology and stress various approaches to this vast subject. This will demonstrate that the subject is not as what we know and study in the UK, but what the US, and due to its large postgraduate education programmes and cultural influence, a large portion of the global academic community sees the subject of anthropology. Biological or physical anthropology Biological Anthropology is an approach to evolution and adaptationof humanity. It seeks to compare humans and animals to understand human unlikeness and biological cohesion; examines comparative data across time to explain the evolutionary history of hominines over the last 5 million years; explores difference in human development and health, and the mechanisms that influence contemporary and historical population differences; and examines individual attitude in terms of evolution and adaptation and its intellectual blueprint. Angela P. Cheater, (1989) Archaeological Anthropology Archaeological anthropology is the study of ancient human societies through their physical remains and environment. It deals with the time during which humans built up their patterns of behaviour. It aims to make over the nature and development of specific societies and explain the difference that happened among past societies. Angela P. Cheater, (1989) Linguistic Anthropology Linguistic anthropology is a branch of anthropology which is concentrating on relation between language and culture and the place of language in the wider social and cultural framework. Angela P. Cheater (1989) Cultural anthropology Cultural Anthropology is a method of studying worldwide cultures by observation and cultural group comparison (e.g. Japan and England). Fieldwork is conducted on cultures around the world. A societys social and context environment is examined in an observational and participatory study. Key questions in cultural anthropology include: How are we different or similar? However, the philosophy is to go above ethnocentrism, the superficial belief that one culture is better than others. When each societys balance and structure is considered, rules of moral care and patterns of social co-operation are examined in their own socio-cultural context, which provide meaning to what an outsider may otherwise consider to be strange. This practice of cultural relativism stresses that there are no better or lower cultures; all cultures are meaningful in their own context. M. Fortes, (2003) The approach and classification of anthropology in the United States shows that the subject is a product of the culture and societies in which it is studied, just as social anthropology in the late nineteenth century owed its outlook to colonial attitudes in society. Further evidence of varying interpretations can be found in Mexico where archaeology is the term given to what we call social anthropology in England. Generally it is difficult to explain what anthropology is about and what anthropologists do due to the different interpretations of the subject. However, what social anthropologists share is an interest in different ways people have of looking at the world they live in. These different ways are not individual character, but different views of the world learned as people grow up in different societies. Angela P. Cheater, (1989) Conclusion The world we live in today has changed since the nineteenth century and anthropology has changed with it. Distances between human beings have reduced due to the ease of communication, transport, advances in technology and migration. As Leach states, Globalisation does not seem to be making the world we live in less culturally assorted. Whether we study anthropology, with its various definitions, in Britain or elsewhere, the study of different ways of living and seeing the world appear just as important as ever, if not more so. Edmund Ronald Leach, (1982) References: Evans Pritchard (2004) Social anthropology p43, London. Evans Pritchard (2004) Social anthropology p45, London Edmund Ronald Leach (1982), Social anthropology p 203-205 Insa Nolte (2010) Lecture notes Angela P. Cheater (1989) Social anthropology an alternative introduction p 205-206(2), New York. Angela P. Cheater (1989) Social anthropology an alternative introduction p 210-213 (2), New York. Angela P. Cheater (1989) Social anthropology an alternative introduction p 303(2), New York. M. Fortes, Social anthropology at Cambridge since 1990 (2003), p 10-13, University press of Cambridge Angela P. Cheater (1989) Social anthropology an alternative introduction p 305-307(2), University of Cambridge press.

The Marketing Planing Process Marketing Essay

The Marketing Planing Process Marketing Essay Just as a healthy skin requires the proper pH balance to flourish, a strong brand like NIVEA requires a marketing plan that must find the right balance to built consistency all around the world. Beiersdorf the German manufacturer has mastered this balancing act with all the skill of an Olympic gymnast. This has made NIVEA the most recognised skin and beauty care brand in the world NIVEA crà ¨me was first introduced by Beiersdorf in the year 1911. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care for men and women. NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA. NIVEA brand has now extended to more than 15 products ranges extending from sun care to facial moisturisers, deodorants and shower products. Beiersdorfs (BDF) Cosmic division decide to have an eye the NIVEA brands growth since last few years. NIVEA is the largest cosmetics brand in the world and it competes against the major brands from the European markets. South and Central America, Eastern Europe, and Asia were the new targets of company to expand the NIVEA brand. NIVEA had created a number of new sub-brands that broadened the companys offerings. Sales in Beiersdorfs cosmic division is primarily driven by NIVEA, grew from à ¢Ã¢â‚¬Å¡Ã‚ ¬1.4 billion in 1995 to à ¢Ã¢â‚¬Å¡Ã‚ ¬3.8 billion in 2005.Source http://www.thetimes100.co.uk/ NIVEA is coming up with a new range of MEN care products NIVEA for MEN Q10 range. This report will start with a situational analysis and then will conclude with a marketing plan for NIVEA. SITUATION ANALYSIS Macro environmental factors for NIVEA are analysed to carry out the situational analysis. The PESTEL factors are: POLITICAL Government stability Foreign trade regulations and taxation policy Privatization and the Security measures For NIVEA and skin and beauty care industry the political factors can be: NIVEA as a skin care industry manufacture must produce safe products that do not contain any harmful substance or are harmful for the consumers. For example SAFETY ASSESSMENTS-The manufacturer or supplier of the cosmetic product is responsible for ensuring it is safe and each cosmetic must be assessed for safety by a duly qualified safety assessor before it is made available to the public.(Ref 1) Foreign Trade Policies and regulations over the imports/exports of products can act as a barrier for such companies. For example in countries like Iraq there may be high taxes on import of such goods or if the company plans to open a manufacturing unit in a country the political laws may not permit to do so The political challenge is that NIVEA needs to follow the all the different government leadership styles in various countries where it performs its operations. As in some countries the availability of raw material or some drug content to be used in manufacturing may not be allowed to produce or import. ECONOMIC Interest Rate Unemployment and inflation For NIVEA and skin and beauty care industry the economic factors can be: Due to the volatile interest rates and the slump in the financial markets in 2007 most of the companies had to face financial crisis. NIVEA also had to make sure that these factors do not affect the sales and lead to crisis. NIVEA has to abide by (The Control of Misleading Advertisements Regulations 1988) and follow the rules set by Advertising Standards Authority. Their adverts should be clear and not mislead the consumers. The rise in the inflation rate resulted in a strong dip in the overall sales of the company. The pressure on prices generated by increasing competition in the premium skin and beauty care market resulted in reduced prices and hence reduced profits. This was a major concern in the company and also the industry. SOCIAL Population demographics Income distribution Lifestyle changes and Consumerism. For NIVEA as skin and beauty care product manufacturer the social factors could be: Consumers have become more cautious about their skin and the way they look. Men/Women both equally are paying more attention towards their looks and are keen to use the products that could help enhance their skins textures. The income distribution plays a very vital role, NIVEA has tried to target consumers at all the different levels from 18-60. Deodorants and other facial products are used by customers of 25-50 years of age irrespective of the gender. Men use after shave and balms to have smooth shaves and looks. On the other hand women use facial creams to have soft skin and glowy looking skin. Anti wrinkle and crà ¨me for aging skin is used to target customers between 40-60 and irrespective of the gender. Different age groups use different products for their beauty and needs. NIVEA has targeted women from 13-19 with its NIVEA Visage, NIVEA for MEN exclusive men products like shaving gels, roll on, after shave balms etc. A large range of products is available for women from 25 45 years of age from NIVEA. TECHNOLOGICAL Speed of technology Rates of obsolescence Government and Industry focus on technological effort For NIVEA as skin and beauty care product manufacturer the technological factors could be: The rate at which the technological advancements take place, companies like NIVEA also has adapted quickly and improved its innovation by using better technologies and doing a lot more research. It may be possible that due to environmental factors some changes may be done in technology to save environment. For example NIVEA continuously works with its Research and Development team to make products that more useful for consumers and least harmful for environment. Technological advancements can help NIVEA to work with better manufacturing processes and units. ENVIRONMENTAL Pollutant problems Waste disposal Environmental pressure For NIVEA as skin and beauty care product manufacturer the environmental factors could be: The ambitious Environmental Protection and Occupational Safety Management System at Beiersdorfs Chilean Affiliate is being successfully adhered to in practice. This was the result of the review of the Modules I and II during the first ESMAS audit in May 2007.(Ref 3) Many different Organisations for animals keep a track that in manufacturing of such products animal prosecution is not included or animals are not used for testing purposes. Some countries have even banned these methods and impose heavy dues on the companies who follow those practices. (PETA) In the 2009 reporting year, the audit team witnessed first-hand the quality of the environmental and occupational safety measures in place at four Beiersdorf locations. During the multi-day Environmental Protection and Safety Management Audit Scheme (ESMAS) audits, the team inspected and certified Beiersdorf plants in Spain, Mexico, Thailand and Indonesia. The results were a success: all production sites were in full compliance with the international ISO 14001 (environmental safety) and OHSAS 18001 (occupational health and safety) standards for environmental and occupational safety management systems. (Ref 3) LEGAL Consumer Product Safety Act (1972) Fair packaging and labelling act (1966) Federal Trade Commission Act(1914) Magnuson-Moss Warranty Act(1975) For NIVEA as skin and beauty care product manufacturer the legal factors could be: Legal factors may include government laws, labour laws that can affect an organization: There are many laws that affect the trade practices that all the companies have to follow, NIVEA also follows all the legal issues that do not violate any act. NIVEAS CURRENT MARKETING STRATEGY NIVEA FOR MEN promoted the new launches of its products through a mixture of above the line and below the line promotion. The use of sport was a key element here, NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Power league to build positive relationship with men. This helped create strong Brand Affinity for NIVEA FOR MEN among men and drive the sales. Ref 4. Above the line promotion included television and cinema adverts, this reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skin care. SWOT ANALYSIS STRENGTHS NIVEA has a good reputation and brand name. NIVEA is a Global Brand with ability to act local. The Marketing staff with the skills to help promote the above mentioned products effectively. WEAKNESSES Target customer and product range relevance was still not established. The sales and marketing techniques used by NIVEA FOR MEN was not defined clearly. OPPORTUNITIES NIVEA FOR MEN saw a rise in market share, hence an opportunity to increase the market share. Product line can be extended to procure more market share. New products could be introduced as men started buying more advanced products. Women could be targeted as they but products for men. THREATS: Cost of products and sales promotions have become the drivers for sales. Risk of competitors, since some of them have substitute products for support. Improved RD have increased the costs of the products. Lack of innovative products for men. MARKETIN PLAN FOR NEW NIVEA FOE MEN REVITALISING Q10 RANGE NIVEA FOR MEN are coming up with NFM Revitalising Q10 Range, which would help them to increase UK male skincare market. In relation to the above, a marketing plan has been developed. Source- http://www.dsh.cn/en/images/resource02_pic1.gif Set Objectives Setting clear objectives results in a successful marketing plan that must fit overall strategy of the company. In terms of NIVEA their goals were clearly defined as to continuously increase the market share in all areas through qualitative growth and to further improve our strong earnings situation. They also intend to achieve these objectives by continuing to successfully implement their Passion for Success Consumer Business Strategy. (Ref 6) MARKETING OBJECTIVES To expand the current NIVEA FOR MEN To sell more and more NFM products to women. To create NFM brand image as a reliable, user-friendly and good value for money product and to strengthen the brand value. To create oneness in the brand. MARKETING STRATEGY Focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. Strategy would emphasis on promotion of NFM products using the right marketing mix. Choice of Markets: To grow its market share and develop its product range NIVEA has chosen product development as the growth strategy. NIVEAs researches have shown that men mainly wanted skincare products that protected the face after shave. Men are willing to buy products that helped calm and soothe irritated skin caused by shaving. So this is how NIVEA came up with idea to target MEN and develop products that could fulfil the needs of men all over the world. Sales of male skincare products have grown steadily since the launch for NIVEA for Men in 1998 and 2003. The market in 2008 was worth over 117 million pounds with male facial products worth 49 million pounds. (Ref 5) Segmentation: Nivea for Men has segmented its customers on the basis of age, gender and occupation. Gender NIVEA for Men as the name suggests is an exclusive product for men. The range contains all the male products like face wash, deodorants and roll-on, shaving gel, after shave balm, moisturiser, and shower gel. Age NIVEA for MEN the new range should be targeted for men from 18- 25, 25-35 and 35 55. Income- All NIVEA for Men products are not very highly priced, keeping in mind the target customers. But some rechargeable shavers are in the premium segment for NIVEA which is targeted on 25-40, young working professionals. Generally NIVEA has targeted customers who are working professional and they need to socialize in everyday life for their business and they need these products everyday. Shaving gels, post shave balm, roll-ons and moisturisers. Targeting: On the basis of segmentation we will target the current customers of NIVEA for Men those who have been using NIVEA products already. Secondly we will also try to capture new customers who are using the substitute products on the basis of value of NIVEA for Men products and effective prices. Brand Positioning : The NIVEA for MEN Revitalising Q10 range is for the skin care to look bright , healthy and revitalised. With competitive pricing as compared to the competitors NIVEA for MEN can create a unique position in market. The formula for Q10 range is unique which contains no alcoholic content which gives it an edge over the similar products from competitors in the market. So NIVEA for MEN can position itself as the only for men exclusive range with reasonable price adding value to customer both in terms of quality and money. THE MARKETING MIX http://www.netmba.com/images/marketing/mix/mix.gif The right combination of marketing mix that is Product, Price, Place and Promotion can provide a brand the right strategy to target its customer. Let us define the marketing mix for the new NIVEA for MEN Revitalising Q10 range. The NIVEA for Men is in the launch phase of the Product Life Cycle so the product boundaries and features must have a clear definition. http://www.thetimes100.co.uk/case-study-the-use-marketing-mix-product-launch-87-303-3.php Product Customer Solution: The company has made the new NIVEA for Men range more effective and consumer-friendly. Research Work: To know what its customer wants NIVEA conducts researches through: Focus groups to listen to customer directly. Product testing with customers in different markets. Through their website a special section WHAT MEN WANT. Variety: NIVEA for Men has come up with the fuller range of products for men keeping in mind that what men want. It has NIVEA for Men eye roll-on, face wash, post shave balm, shaving gel and moisturiser. Quality: NIVEA for Men has come with a product range that provides unique quality of Q10 revitalising coenzyme that is very essential for skin. This provides NIVEA with a competitive advantage to beat the competition. Packaging: For Packaging NIVEA for Men can go for large packs which use minimum of plastic and that too recyclable. The packaging must include The packaging includes: Brand Name Instructions The Company Address Ingredients Safety Hazards Bar Code NIVEA has clearly understood the needs and wants of its male customers, there problems and so have come up with a complete solution to customers needs with the new NIVEA for Men Q10 Revitalising range of products. Place Convenience: For customers convenience it is important that the product is in range of customers that is easily approachable. Keeping in mind the target customers NIVEA for Men must aim to use as many as relevant distribution channels. Using distribution channels as B2B strategy so that the product reaches the point of sale. Main sales can be retained through large retail store and chains. Already NIVEA has different sources of sale for B2C like Boots, Tesco, Sainsburys, Superdrug, Waitrose, ASDA, Wilkinson, Morrisons, Body Care, and Savers.(Ref 7) Making availability of NIVEA for Men products at wide range of stores ensures the customer reach to these products hence customer convenience. NIVEA products are also available on AMAZON.co.uk so even more customers can be targeted through e-marketing and e-sales. Price Customer Cost : there are many factors like cost of production and transportation that affect how the product is finally priced in the market. As the product is for consumers so it must provide the right value for money to the customers in the market and attract them to buy these products. For NIVEA for Men in the launch phase NIVEA should follow the Market Penetration Pricing. The price of NIVEA for Men products would be low initially to attract maximum customers and capture a large market share. NIVEA for Men can also price its range on competitive base. As competition there are substitutes but are priced highly in the market so a lower price would help NIVEA for Men to gain competitive advantage over its competitors. Promotion Communication: With promotion we can tell are customers that what we have for them and persuade them to buy those products. For promotion NIVEA for Men can implement two types of promotions. Direct Promotion With the direct promotion that are directly paid NFM can go for TV Advertisements, Newspaper Advertisements. Indirect Promotion NFM can organise events for B2C and trade fairs for B2B customers. With Public Relation NFM can go for Press Releases where NFM can target large audience. Sponsoring some events like sports, for example NFM can join the LONDON Olympics 2012 specifically targeting the male Olympic Games. NIVEA can come up promotional campaigns with mobile services company to send promotional texts to all their customers. Distribution of free samples at beginning stage of product launch. Association of the brand with social site like facebook and twitter. Implementation of the Marketing Plan This is the most important phase of a marketing plan. A marketing plan has a defined time so for the above plan we can recommend a time of 1 to 3 years which will include all the research work and later implementation. So the implementation would start with: Research Work: Primary Research from Surveys, Questionnaire and Focus Groups that will provide us with Qualitative data. Secondary Research from the existing data of company; the sale over the year and other promotional expenses. Financial Statements providing the budget for further market research and marketing plan. Forecasting the sales and the cost associated with it. We need to keep in mind the challenges we can face during the implementation of Marketing Plan. Customers may start avoiding the product in case of excessive promotion. Customers may perceive NIVEA for Men as a poor quality product as initial prices will be low due to the launch. Competitors may come up with similar range and price. CONTROL In order to properly control our marketing plan we should: Regularly monitor the progress. Is the plan working or not. Monitor the sales , revenue generated, Return on our investments, customer satisfaction levels through researches and repeat purchases. Employees must be rewarded for achieved objectives. Employees are the main working force behind the plan so employee satisfaction with appraisals and rewards must be done. Market and customer choices changes every minute so regular market researches would help NIVEA for Men to rate their product in market. Any plan needs time to succeed; short term failure should not be taken as the final result. The success of marketing plan depends upon company , people and a smoothened blend between both to achieve the targets. Knowledge of targets and strive to achieve them creates endless possibilities of success. Sample Advertisement- Ref -8 http://www.youtube.com/watch?v=Kq70_xdZBxw CONCLUSION The main focus during the launch of the new NIVEA for men would be the mindset of the main target market. An efficient promotional activity along with sales promotion would be used for the launch. This will help to increase the market share and also would affect the overall sales of the NIVEA and the NIVEA FOR MEN range of products. NIVEA has realised that skin care and beauty products that were associated with women, is a thing of past. In todays world even men have started using these products and there is a major gap in the industry for men products. Hence NIVEA has come up with a all new mens range and get the maximum share in the market. Efficient advertisement in all the mediums will be used and so that will help further boost sales and increase the performance and quality perception in the minds of customers which will help also in the positioning product in the marketplace. CRITICAL REFLECTION Todays world is a digital world where a small number people can become voice of thousands and millions. So is the dynamic nature of marketing which has changed its face with changing global business environment. No more are the traditional methods of marketing followed. Marketing is totally customer centric where the aim is to get as close as to the customer. Companies have not limited themselves to a single state, country or a single continent. The greed for progress has made the companies go global. So has the marketing environment and need to market has changed as per the demand and change in customers who are spreaded globally. Companies change their strategies as per the country they are doing business in. For example Mc Donald does not provide beef or ham burgers in INDIA as it is against the choice of the customers. Keeping in mind the customers requirement the apt marketing plan is made. The plan whose outcome matches with what the customers desire. NIVEA as a company provides its customers with Innovative Skin and Beauty care. NIVEA has emerged as the most recognised skin and beauty care brands in the world. Keeping in mind what its customers want NIVEA does regular research work to provide the right value added product to its customers well then let it be NIVEA female range, NIVEA Visage or NIVEA for Men. Extensive Research and Development, wide range of products, top quality and environment friendly procedure and need satisfying products; these all act as a resource and capabilities of the organization which offers value to its customers. Its been an experience to develop a marketing plan for a company. With the development of the marketing plan I have come across the fact that marketing is a critical part of a business plan. Knowledge Gained With this assignment I have learned the minute details of marketing. Customers are the drivers of the market. How is a customer convinced to buy a product ? The use of different models to enhance the sales and give value to the product. VALUE TO CUSTOMERS Today most of the companies are dropping their brand value dramatically as they are moving away from satisfaction of customer needs and wants. The customers want best value for money and want to be loyal to their brands in this tough economic era. Nivea is continuously trying hard to adapt itself to customers need and offer value to them. They are doing so by launching new range of products and re-launching the existing ones. They are strategising themselves by reaching directly to customers and getting them to test new and improved products. They are focussing on the customers and are trying to create tangible human experiences across all marketing touch points. Their strategy states: Be honest about who you are and where you sit on the customer-focus spectrum Listen to your customers-what is good for your customers and if you are not valuing them what are you loosing. In this tough economic climate, resonate your customers and offer relevant value proposition. Hero your products in order to build ongoing relevance and value with the customers. Evaluate, Innovate, Listen and Communicate. The company focuses on the fact that they want their customers to be more of something that could play a role in the consumers life than selling a cure for a problem. They want their product to be an integral part of customers day to day life. They value their customers because they believe that the customers warm feeling towards the brand might turn into higher sales down the line. Providing value to customers is like putting money in the bank, this helps in repeat purchases, customer retention and positive word of mouth which ultimately leads to new customer acquisition. This helps the firm to secure their future in the market. The companies today are adding value to their customers because of the fact that Marketing strategies have changed. Today the focus point is the customer. The difference in todays marketing strategy and old marketing strategy has been stated below. OLD MARKETING SHORT TERM FOCUS. MARKETING MIX. PRICE AND QUALITY SENSITIVE CUSTOMERS. ALL CUSTOMERS EQUAL. MASS MARKETING. AGRESSIVE MARKETING. TRANSACTION PROFIT. NEW MARKETING LONG TERM FOCUS. INTERACTIVE MARKETING. VALUE CONSCIOUS CUSTOMERS. ALL CUSTOMERS NOT EQUAL. INDIVIDUAL MARKETING. SERVICE FOCUS. CUSTOMER LIFETIME VALUE. Value to customers lead to creating value for products and services. Nivea recognizes the role of its customers in developing its strategy. They believe that working on customers insight has led them to explore themselves beyond their existing comfort zone. LEARNING OUTCOME It is said that the more detailed information that has been collected and the more planning that has been done ahead of time, the faster and the more pleasant the trip. This works well for launch of any product by any company. One of the most fundamental features of any successful Business is creation and implementation of its business plan. We being the future entrepreneurs of tomorrow should have complete knowledge of the Start-Up Plans of any business and it was through this module that I learned about writing a Marketing Plan for any product in any business environment. The Marketing Management Module helped me learn ways to write a plan which should be both analytic and fundamental. It made me learn that the Business Plans requires a degree of expertise in Marketing Principles and Forecasting as well as the ability to gather and interpret relevant research data and formatting it the right way. Initially we just had theoretical knowledge about business plans but this module helpe d us think virtually and bring our knowledge into practical sense. Both module and the assignment proved to be very productive and helped me learn the essentials of a marketing plan. It helped me in bringing out the best through extensive research and exploring the data. A Marketing plan is the base of any business enterprise. Whether it is about launching a new product in the market or expansion of market of an existing product. A number of steps are involved in writing a Marketing Plan which should necessarily define the target market and should understand its needs as well. While doing this assignment on Nivea I conducted a clear and succinctive market research. I worked well on the collection of data and researched in depth on the techniques of writing a Marketing Plan which were taught to us in the Marketing Management Module. Today I have realised the fact that writing a Marketing Plan is a challenging job but taking up this one was worth the effort.  This was the learning experience of a lifetime.    A Marketing Plan runs the gamut from being creative to being pragmatic, but it should be written in a style which will be most receptive for evaluation. I managed to do the same by following all the steps involved in writing a Marketing Plan. Marketing Plan has the following elements which involve Executive Summary, Situation Analysis, Marketing Objectives, Target Markets, Marketing Mix, Marketing Budget and the implementation of the Plan as a whole. The first and the foremost step was introducing my parent company which is Nivea. The introduction defines as to what the company is and where will its product stand in the market. Next was Strategic Analysis of the company which was done using PESTEL analysis and SWOT analysis. SWOT made me understand the Strengths, the Weaknesses, the Opportunities which the company can make use of and the Threats which the company might face in the long run. The PESTEL made me realise the factors which affect the company in its establishment and the w orking. All these factors are very essential to keep in mind at the initial stages of the launch as ignorance of any of these might result in a number of pitfalls. The next step involved defining the Marketing Objectives of the new product which is to be launched. The marketing strategy helped me define why and how the plan would work in relation to all the factors influencing the business entity. I emphasised upon Product development of the new range and the Marketing Mix it would follow. This involved taking into account the companies resources, finances and controls. I tried not deviating myself from the path by keeping regular reality checks. These reality checks are very important at the time of making the Marketing Plans as this would help the firm overcome any pitfalls at the time of execution of the Marketing Plan. The last step was the implementation of the Marketing Plan in which I was sure as to what I was actually trying to achieve for my new series. I kept my central aim visible in order to minimise all the distractions and distortions which would frequently arise. Keeping the aim right is the key to success in the implementation of the Marketing Plan. To conclude I can say that I tried bringing together the Uniqueness and the Passion. Uniqueness so that people get what I want to offer them and Passion to enjoy selling what I want to sell. The Marketing Plan for this product would come into action soon and would help the product attain a good market position in the long run. This would surely help the product attract new customers and create wider market for the product. The brand name NIVEA would also be benefited by the launch of this product as this would add to its goodwill. I would conclude by saying that this assignment required a lot of effort but the effort proved to be fruitful. à ‚  

Geography Of Indonesia And Aus :: essays research papers

INDONESIA AND AUSTRALIA Indonesia and Australia are nations located southeast of Asia, separated by the Timor Sea and the Java Trench. Both have undergone challenges in economy, government, and demography that are both similar and quite different from the other. Indonesia is â€Å"the world’s most expansive archipelagic (fragmented) state† (Blij 503) with multiple heritages and cultures. Australia has been slowly declining over the past century and continues to economically disintegrate. According to records kept on the economy, government, and demography, both Australia and Indonesia are continuing to be recognized as similar and distinct in their own right. DEMOGRAPHY AND LAND STRUCTURE   Ã‚  Ã‚  Ã‚  Ã‚  The 275 million people of Indonesia are spread across the 13,000 islands it encompasses. It holds position as the fourth most populated nation in the world, containing a diversity of people including Javanese, Sudanese, Malays, and Balinese and other smaller groups which make up fifty-five percent of the population. Four of its largest islands are known as the Greater Sunda Islands. Jawa has the smallest area but is largest in population density (with about 120 million), Sumatera is in the west across from Malaysia, Kalimantan (which shares land space with Malaysia on Borneo), and Sulawesi, which is also called Celebes, the â€Å"wishbone – shaped† island of the east. The fifth largest island is New Guinea, which is not primarily a part of Indonesian cultural ties although half of its western side of the island is under Indonesian control.   Ã‚  Ã‚  Ã‚  Ã‚  Australia is approximately 10 times the size of Texas, with a population of eighteen million. 85 percent live in cities, with about 300,000 consisting in the Aboriginal population. Most of the population is concentrated in the core area to the east and southeast, facing the Pacific Ocean. This area is more humid and extends between the Great Dividing Range and the east coast. The eastern, less populous area consists of desert or steppe, which is not primary for living conditions but contains mineral deposits. RESOURCES AND PRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  Indonesia has a wide variety of natural resources, consisting of petroleum, palm oil, rubber, lumber, tin, coffee, tea, and other cash crops. However, the population continues on an upward climb that will have a doubling time of 43 years. This creates a much longer-term threat to the country’s future than anything does else does. With this steep climb in population, the nation has already been forced to import large amounts of rice and wheat to feed its people.

School Vouchers are Against the Constitution :: Argumentative Persuasive Papers Education

School Vouchers are Against the Constitution One of Mayor Rudolph Giuliani's recent education reforms is the two-year pilot program where education vouchers will be offered to poor kids from a district in New York City public schools. These students will be given on average $6,500 a year to pay for tuition at a private school (including religious ones). The money they receive will come from taxpayers. When the typical New Yorker dutifully gives Uncle Sam his hard-earned money every year, he is under the impression that his money will be used to fund government programs from which all will benefit. The reason public schools are free of charge is because the costs of running them have been paid through taxes. "Free education for all." Was that not one of the reasons immigrants flooded to America? Giuliani's program channels public money into private funds. He is indirectly endorsing private institutions with public money, and in 80 percent of the cases, these schools have religious affiliations. The last time I read the constitution, it declared a separation of church and state. In this situation, "state" would be the public schools, Giuliani, and tax-dollars. "Church" would be the private religious schools. Giuliani's plan fails to maintain this essential separation. Perhaps the mayor has forgotten that part. I mean, with all the jaywalkers that he has to keep track of, perhaps it would be unreasonable to expect him to institute a constitutional reform program. Legality aside, this Frankenstein remains riddled with flaws. Not all the poor students in New York City public schools are doing badly. That indicates something about the students who fail. I am a progeny of the New York City Public School system. From kindergarten to 12th grade my education has been a publicly funded affair. Ever since elementary school, I have seen many of my classmates flourish in the classroom while others have failed. The students of my elementary school were generally of the same economic and cultural (Italian) background, yet they varied in performance levels. I have found that some of my classmates just displayed no interest in school. Teachers and the system can only do so much. If a student does not care to learn, he or she will not learn no matter how good the education being given to him is. As to why the student is resistant to learning, that is an issue with little correlation to the quality of public schools. School Vouchers are Against the Constitution :: Argumentative Persuasive Papers Education School Vouchers are Against the Constitution One of Mayor Rudolph Giuliani's recent education reforms is the two-year pilot program where education vouchers will be offered to poor kids from a district in New York City public schools. These students will be given on average $6,500 a year to pay for tuition at a private school (including religious ones). The money they receive will come from taxpayers. When the typical New Yorker dutifully gives Uncle Sam his hard-earned money every year, he is under the impression that his money will be used to fund government programs from which all will benefit. The reason public schools are free of charge is because the costs of running them have been paid through taxes. "Free education for all." Was that not one of the reasons immigrants flooded to America? Giuliani's program channels public money into private funds. He is indirectly endorsing private institutions with public money, and in 80 percent of the cases, these schools have religious affiliations. The last time I read the constitution, it declared a separation of church and state. In this situation, "state" would be the public schools, Giuliani, and tax-dollars. "Church" would be the private religious schools. Giuliani's plan fails to maintain this essential separation. Perhaps the mayor has forgotten that part. I mean, with all the jaywalkers that he has to keep track of, perhaps it would be unreasonable to expect him to institute a constitutional reform program. Legality aside, this Frankenstein remains riddled with flaws. Not all the poor students in New York City public schools are doing badly. That indicates something about the students who fail. I am a progeny of the New York City Public School system. From kindergarten to 12th grade my education has been a publicly funded affair. Ever since elementary school, I have seen many of my classmates flourish in the classroom while others have failed. The students of my elementary school were generally of the same economic and cultural (Italian) background, yet they varied in performance levels. I have found that some of my classmates just displayed no interest in school. Teachers and the system can only do so much. If a student does not care to learn, he or she will not learn no matter how good the education being given to him is. As to why the student is resistant to learning, that is an issue with little correlation to the quality of public schools.

Lord of the Flies Essay

1-Ralph calls the assembly and reminds everyone of their agreement to maintain fresh water supplies, observe sanitation measures, build shelters, and keep the signal fire going. He then addresses the growing fear that he knows is beginning to overwhelm many of the boys by opening up the floor for discussion. 2-Jack takes the conch to point out that if a beast were on the island, he would have seen it during his hunting trips 3-.Piggy adds that the field of psychology can be used as a tool to explain logically the experience of fear, thereby invalidating it 4- Simon attempts to explain that the boys themselves, or something inherent in human nature, could be the beast they fear. His unsuccessful explanation leads to talk of ghosts. But the assembly ends chaotically. 5- Ralph ,piggy and simon are left lamenting the orderly adult-dominated lives they had before coming to the island. 6- After the assembly, all the boys go to sleep. Above them an aerial battle is taking place. A casualty of the battle floats down to the island on his opened parachute. The wind drags the body to rest at the top of the mountain. The breeze inflates the parachute occasionally, making the body appear to sit up and then sink forward again.  7- Samneric, tending the fire on the mountain, catch a glimpse of the body’s movement and hear the parachute inflating.  8-They flee to Ralph in a panic with a story exaggerated by their fear. 9-At dawn, Ralph calls an assembly, where they decide to investigate the only spot on the island left unexplored: the castle-like rock formation at one end. Ralph goes first by himself, followed a few minutes later by Jack. After they establish that the beast is not there, the other boys join them in the castle and want to play there a while. They resist when Ralph announces that they need to all go check on the fire, but he forces the issue and Jack leads the way back up to the fire site.

Structuring Repsol’s Acquisition of YPF

How meaning(a) argon the expect synergies and restructuring effects? occupy prepare an foreshadow of the order of these.For Repsol and its addressholders, the YPF acquisition deal is seen as an ideal strategical match. The Spanish anoint company gets most of its revenues from activities like shade and gasoline stations, and must buy a great deal of its crude anoint from a nonher(prenominal)s, while YPF owns meaty reserves because its activities are dominated by exploration and harvest-festivalion of oil. As a united company, Repsol forget have a much better balance of crease, multiply its reserves, and vaulting into the big leagues of the top 10 international players. But with the reserves of YPF, it imparting instead return from rising termss, and spread its activities to other countries in Latin America.Repsol-YPF seeks to carry through a balance amongst upriver and downstream operations, coif itself as a grocery leader in Latin America, achieve operating and metropolis disbursement synergies and consolidate its military control scale and fiscal strength. As part of its integration strategy, Repsol-YPF leave begin to dispose of select assets which do non correspond to its core personal credit linees describe above or to its core geographic areas which include Spain, Latin America and labor union Africa.Synergies Estimate Cost savings later on tax of $350 million by 2000, 1.6% monetary appreciate savings in 1998, reduction in chief city expenditure from $15.6 billion to $13.6 billion, minify finding woos by 25.0%, as a result of decreased adjudicate drilling activity and the devouration of rude(a) technology, and lifting damages by 4.6%, as a result of synergies with YPFs operations and increase levels for gas production, which has lower lifting costs than oil production, divesting non-core assets to yield $2.5 billion in 2002.2) Please assess the bell that Cortina proposes to offer to YPFshareholders. At $44.78 per share, would Repsol underpay, overpay, or just offer a fair terms?Attached Excel,The expense of $44.78 per share was a fair price as there was a strategic fit and synergies between the two companies. YPF was cerebrate on upstream and thus match Repsols downstream activities.In the attached excel, I performed rating of YPF by subtracting PV of Repsol from PV of Repsol-YPF combined with synergies at WACC of 10.9% ( totally debt pay).I got the measure as 10.472 billion dollars./ The spare (13 billion- 10.472 billion) is the premium which Repsol is paying for geographic and business diversification.Adj PV Formula used by me EBIT Taxes on EBIT =Net run Profit later Tax (NOPAT) + Non currency items in EBIT running(a) Capital changes Capital Expenditures and opposite Operating Investments =Free Cash FlowsTake Present set (PV) of FCFs discounted by withdraw on Assets % (also Return on Unlevered Equity %) + PV of terminal esteem = nurse of Unlevered Assets + Excess interc hange and other assets = survey of Unlevered Firm (i.e. self-colored value without financial support effects or benefit of interest tax shield) + Present Value of Debts Periodic Interest Tax vindication discounted by Cost of Debt Financing % =Value of Levered Firm3) Please assess the flow checker of Repsol shares in the market. Is Repsol undervalued, overvalued, or just more than or less valued in the global faithfulness markets at this time? Is now a good time to egression Repsol shares?From introduce 11, the current price of Repsol melody is 18-19 $ per share. genuine Value of Repsol share is 7010/900 = $7.78per share from demo 3.Using valuation using DCF, I arrived at $ 22.33 per share for Repsol(attached Excel). Hence it is fairly valued.4) examine the relative advantages and disadvantages of offering to the shareholders of YPF either (a) cash or (b) shares of Repsol. If you were a shareholder in YPF, which form of reflection would be more attractive (assumin g that the amount of consideration would be constant at $44.78 per share)?Advantages of cash funding are Cheaper than equity, tax benefits from tax shields, drop in combined cost of capital, creating value for shareholders, largest fixed income offer.Disadvantages of cash pay are Sudden increase in Repsols leverage, downgrade in debt ratings, increased cost of debt, inability to come over succeeding(a) un pass judgmentd financial requirements, probability of default, metier to price changes, signaling to investors, shorter maturity period and uncertainties.Advantages of stock support are Expand its unfermented debt capacity, prepared for aggressive growth via acquisitions, declare coverage ratios and credit ratings.Disadvantages of stock financial support are Reduced EPS referable to dilution, more business hazard, dependence on Repsols share price, clash in investors interests between shares of developed and developing economies.Cash pay is a better option for sharehold ers of YPF as they would pay off a fixed price and would not participate in additional gains or losses post acquisition.5) Whether or not you favor a cash-based offer for YPF, enjoy compare the relative advantages and disadvantages of the (a) all-debt-financed cash offer, (b) all-equity financed cash offer, and (c) blended backing of debt, preferred stock, and equity. How significant are magnetic variations in default endangerment in the assessment of the funding options (see miscue Exhibit 10)?Attached Excel sheet,Considering ground happen, all debt financing gives the highest valuation of Repsol-YPF and variation due to run a take a chance is least in all debt financing offer.Considering minimum rural Risk, all equity financing gives the highest valuation of Repsol-YPF but variation due to risk is highest in all equity financing offer.Blended financing gives minimum variation in valuation of Repsol YPF . The variations in default risk are significant in assessing the substitute(a)s as that affects WACC and hence valuation.6) What course of action would you root on that Alfonso Cortina adopt regarding form of requital and financing for the tender offer for YPF? On what signalise bets does your recommendation depend?Cortina should make an all cash payment to acquire YPF at 44.78$ per share to avoid the disadvantages of equity financing and also considering bylaws of YPF.Repsols strategic mean is based on three organic premises growth, transformation of portfolio and net incomeability. The primary prey for Repsol is to guarantee sustainable dividend growth for its shareholders.Repsol will implement a strategy of remunerative growth for all of its businesses, based on the optimisation of existing projects, the development of impertinent projects, and the analysis of possible business opportunities in areas of interest to the company. It states that the downstream business which includes chemicals will contribute solid growth and changeles s cash flow for the company.The Repsol chemical business is believed to hold a sound position in international markets, strengthened by a high integration with the fine-tune and exploration and production business areas, entrance fee to competitive technologies and the companys ongoing efforts in cost capacityion.7) In general, what is the influence of deal financing on other aspects of M&A deal design?A astray used approach to evaluating financing alternatives is the FRICTO fashion model. The framework can help to identify trade-offs on six dimensionsflexibleness the ability to meet unforeseen financing requirements as they arise. Flexibility may involve liquidating assets or tapping the capital markets in adverse market environments or both. Flexibility can be thrifty by bond ratings, coverage ratios, capitalization ratios, liquidity ratios, and the identification of salable assets. Risk This is the predictable variability in the warms operating cash flow. such(prenominal ) variability may be due to both macroeconomic factors (e.g., consumer demand) and industry- or firm-specific factors (e.g., product life cycles, biannual strikes in erect of wage negotiations).To some extent, past engender may advise the future lead of variability in earnings forwards interest and taxes (EBIT) and cash flow. High leverage tends to amplify the impact of these predictable business swingsthis amplification is what is commonly called leverage. In theory, beta should vary directly with leverage. The firms debt rating will provide a second external measure of risk of the firm. Income This compares financial constructions on the basis of value creation. Measures such as DCF value, projected hard roe, EPS, resulting price/earnings ratio, and cost of capital indicate the comparative value effects ofalternative financial mental synthesiss.Finance theory tells us that (all else equal) the value-maximizing capital grammatical construction is also that which minimizes the burthen modal(a) cost of capital. Thus, the psychoanalyst can ordinate attention to the capital cost resulting from the contrary financial organizes. Finally, economic profit, or EVA, summarizes the articulation impact of capital structure, investment, and operating profit effects. Control Alternative financial structures may imply changes in control or different control constraints on the firm as indicated by the percentage diffusion of share ownership and by the structure of debt covenants. Significant investors will be sensitive to the dilution in their voting position in the firm, implied by different acquisition financing alternatives.Timing This asks the question of whether the current capital market environment is the right moment to implement any alternative financial structure, and what the implications for future financings will be if the proposed structure is adopted. The current market environment can be assessed by examining the Treasury yield curve, the sh orten in the movement of interest rates, the founding of any windows in the market for immature impressions of securities, P/E multiple trends, and so on.Chiefly, one wants to look for evidence of over- or undervaluation of securities in the capital market. Sequencing considerations are implicitly captured in the assumptions underlying alternative DCF value estimates and can be explicitly examined by looking at annual EPS and ROE streams under alternative financing sequences. Other Since no framework can anticipate all possible effects, the O reminds the analyst to consider potential idiosyncratic influences on the decision. Two such items are investment liquidity of the owners and estate planning considerations. As these examples suggest, such considerations tend to be more influential in smaller and in camera held firms. However, a major other consideration for large publicly traded firms is the signaling content of their financial choices.The issuance of equity is typically a ccompanied by decreases in share prices issuance of debt is accompanied by increases. one(a) interpretation of this result is that the type of financing signals optimism or pessimism about the future by insiders in the firm.This framework can be used to indicate the relative strengths and weaknesses of alternative financing plans. To use a open example, suppose that yourfirm is considering two alternatives for financing an acquisition a new issue of debt to fund a cash payment or a new issue of equity in exchange for the object glasss shares. Looking across all(prenominal) row, the decision maker can determine which alternative dominates on each criterion.The debt structure is favoured on the grounds of income (perhaps reflecting debt tax shields and no share dilution), the absence seizure of voting dilution, and instantlys interest rate conditions. The equity structure is favoured on the grounds of flexibility, risk, absence of covenants, todays equity market conditions, and t he long-term financial sequencing benefits.THINK LIKE AN INVESTORThe translation of a good capital structure would be one that increases shareholder value. This structure will also minimize the weighted average cost of capital and maximize the share price and value of the enterprise.