Case Study 6-2 Johnson & Johnson's Enterprise Infrastructure

6-2 Johnson & Johnson's Enterprise Infrastructure - Case Study Example This paper also looks at the strengths and weaknesses of this strategy. Johnson & Johnson Company is an American multinational company that has been manufacturing and marketing pharmaceuticals, consumer packaged goods and medical devices since 1886 when it was founded (Makower & Pike, 2009, p. 130). In 1995, this company had a plan to offer its key customer with an efficient customer delivery service system through a single point of contact (Ross, 2003, p. 32). This move involved a lot of changes in the company’s structure in view of the fact that, Johnson & Johnson has been operating as a decentralized corporation with nearly one hundred and fifty operating companies. This paper discusses this move by Johnson & Johnson’s towards providing an information technology infrastructure to support its single point of contact customer strategy. The one-face-to-the-customer strategy was meant to provide the key customers to this company with a single point of contact to this firm’s services and products. This strategy was known as the Johnson & Johnson Health care System that was formed for the purpose of marketing the products of all the existing companies under this umbrella company from a single point of sale (Weill & Broadbent, 1998, p. 19). From this single face, its big customers who consisted of large retail stores in the United States like, Wal-Mart could get access to the variety of products this company sold. This strategy was a response to the changing trends in the market from stand-alone customers like physicians and hospitals, to integrated delivery system where different stakeholder are becoming interconnected with an aim of delivering quality and cost effective health products. In addition this strategy was meant to ease the difficult work that these companies had made to its customers, in view of the fact that the customers had to bear with a large number of contracts with the various operating companies of